About Us
Zeally Herbs is an Australian herbal wellness brand specialising in structured parasite and candida cleansing protocols, digestive support and everyday cleansing routines.
Founded in 2023 by Jenna Hicks, Zeally Herbs was created to make traditional herbal cleansing easier to understand, easier to follow and accessible to Australian families.
Today, Zeally Herbs is stocked by more than 250 retailers and practitioners across Australia, with a growing range of Australian-made, TGA-listed herbal formulations alongside carefully selected minerals and wellness products.
Our Story
Zeally Herbs was founded in 2023 by Jenna Hicks, following her own search for better answers around gut health.
After experiencing ongoing digestive issues and discovering Blastocystis through testing, Jenna became deeply interested in herbal medicine, nutrition, digestive health and traditional cleansing practices. What began as personal research grew into a much bigger idea, to create high quality herbal products supported by clear protocols and practical education, so people aren't simply given a bottle of capsules and left to work the rest out themselves.
Jenna built Zeally Herbs from both a business and consumer perspective, with a focus on quality, transparency and making cleansing easier to understand and follow.
Zeally Herbs has since grown from that personal journey into an award winning Australian wellness brand, now stocked by more than 250 retailers and practitioners across Australia.
While the brand began with parasite cleansing, the vision has always been bigger, to create incredible detox protocols alongside the education and support people need to use them confidently.
Why Zeally Herbs
We believe herbal wellness should be effective, understandable and grounded in quality.
Our range prioritises organic and wildcrafted, whole active herbs, quality mineral ingredients and Australian manufacturing.
Our TGA-listed herbal products are manufactured in Australia and formulated around their approved traditional medicine indications.
But the products are only part of the Zeally approach.
Our cleansing protocols are supported with detailed guides, food and lifestyle education and customer support to make the process easier to follow from beginning to end.
Trusted Across Australia
Zeally Herbs is now stocked by more than 250 retailers and practitioners across Australia.
Our products are recommended and stocked by naturopaths, herbalists, health practitioners, pharmacies, health stores and wellness retailers, alongside a growing community of customers who return to Zeally as part of their wellness routines.
For us, that trust matters. We want Zeally Herbs to be a brand people feel confident recommending to their family, clients and community.
Award Winning Wellness
Zeally Herbs has received recognition across Australian and international wellness, clean living and ecommerce awards.
- The Beauty Shortlist Wellbeing Awards 2026: Para Protocol, Winner, Best Product, Gut Cleanse / Parasite Cleanse
- The Beauty Shortlist Wellbeing Awards 2026: Fulvic Humic Tonic Drops, Winner, Best Product for Gut Health
- The Beauty Shortlist Wellbeing Awards 2026: Fulvic Humic Tonic Drops, Winner, Best Product, Detox
- The Beauty Shortlist Wellbeing Awards 2026: Zeally Dandy, Winner, Best Coffee Replacement
- SHE-com Awards 2026: Zeally Herbs, Winner, Best Food & Nutrition Brand, Women in eCommerce
- Clean + Conscious Awards 2025: Bronze Finalist, Fulvic Humic, Best Immunity Product. Finalist, Para Protocol.
These awards recognise Zeally Herbs across parasite cleansing, gut health, detox and natural wellness, alongside our growing reputation with customers, practitioners and stockists across Australia.
Where we are Heading
Zeally Herbs began with parasite cleansing, but our vision is broader.
We are continuing to develop targeted herbal and mineral protocols across parasite cleansing, candida support, digestive wellness and toxin support, with dedicated heavy metal and mould cleansing products joining the range as we grow.
Our goal remains simple, create thoughtful natural products, provide the education to use them confidently and continue raising the standard for herbal cleansing in Australia.
